We are tasked with solving hard business and brand problems. These usually live upstream in the product and service development process. Below are some of our favorite experiences that we can share without breaking confidentiality agreements.
HOSPITALITY: We always begin with a deep understanding of user (guest) needs, business drivers and brand elasticity. Our experience ranges from imagining the future of hotels for Hyatt to brand strategy, architecture and design for top US restaurant and hospitality group, the Union Square Hospitality Group.
EDUCATION: We work with Quest to Learn, a New York City public school based on the model of "game-like learning," in which the curriculum is based on and mimics the design principles of games, increasing interactivity and fostering systems thinking. Q2L is the brain-child of the Institute of Play.
FOOD & BEVERAGE: We have provided brand positioning and design experiences for a national luxury alcohol brand. We've also leveraged proprietary alcohol technology and existing a brands portfolio to create future opportunities.
CONSUMER ELECTRONICS: We are often asked to identify new markets for existing technology. Our experience spans designing new use cases for Samsung's LCD technology to creating a global UX language for consumer electronics giant Panasonic.
TECHNOLOGY: Designing the CompanyThread brand, a solution of digital tools that convey the importance of visual interface to deliver information in creative and intuitive ways.